After Rad.
What Rad Power Bikes' bankruptcy reveals about the micromobility industry we have — and the one we need.
A structural read on a structural failure.
Rad Power Bikes was the best-funded direct-to-consumer e-bike company in North America. Its bankruptcy in 2025 was not a marketing failure or a product failure. It was a service infrastructure failure — the industry built distribution without building the technician pipeline, warranty discipline, or repair documentation needed to keep those bikes on the road.
This paper walks the structural shortfall in six sections and ends with four policy recommendations the industry, the public sector, and capital partners can act on. The argument is conservative: service infrastructure is the missing layer, and the next ten years of micromobility growth will not happen without it.
Citations are sourced. Numbers are checked. The paper does not predict what the industry will do. It names what the industry needs.
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